Mumbai, 6 th December 2023: SBI General, a leading General Insurance Company in India, has
launched 6 th “Crop Insurance Week” awareness campaign for the upcoming Rabi season of
2023-24. The week-long celebration is designed to raise awareness about the significance of
crop insurance and empower farmers to safeguard their agricultural investments, by educating
them about the PMFBY scheme features.
As a part of this initiative, the Company will conduct various activities across the states of
Maharashtra, Uttar Pradesh, Madhya Pradesh, Odisha, Assam & Karnataka which have been
allotted to them under the Pradhan Mantri Fasal Bima Yojana (PMFBY). An extensive array of
farmer awareness activities is planned to ensure broad understanding and participation in the
PMFBY scheme. This includes various activities, Van Campaign for direct dissemination of
PMFBY information in rural areas, Fasal Bima Pathshala (Farmers workshop), Bike rallies,
Outdoor advertisement, Bus branding activities, educational workshops in school and colleges,
and exclusive workshops for women farmers, amongst others.
To further boost awareness amongst farmers, SBI General will be distributing all relevant
publicity materials in regional language. The campaign will also cover creative, videos, farmers
testimonials, etc.
For the Rabi season, the general insurer will provide coverage for various crops such as Paddy,
Wheat, Bengal Gram, Groundnut, Lantil, Maize, Mustard, Sorghum etc.
Mr. Kishore Kumar Poludasu, MD & CEO, SBI General Insurance, said, “We are delighted to
announce the launch of a week-long campaign, emphasizing the critical importance of crop
insurance. This initiative reflects our unwavering commitment to the agricultural backbone of
our nation. Together, we cultivate resilience, nurture prosperity, and stand united with Indian
farmers during the Rabi season. It’s a heartfelt pledge to safeguard the hands that feed our
nation. Through collaborative efforts and heightened awareness, we aim to pave the way for a
bountiful and secure future for our farmers, ensuring their enduring prosperity and well-being.”
SBI General Insurance drive aims to empower farmers, ensuring a secure and prosperous Rabi
season for India’s agricultural backbone.
